What do you consider the most important traits that a song and an album must have before you consider it to be completed? The songs have to tell a story. Take the listener on a journey. What are the actual steps that you take when you are creating? Do you need to enter or go to a certain setting in order to get creative? It usually starts off with a melody hook or a riff. Then we build the song off of that. Whatever’s triggering the idea, whether it’s a beat, guitar riff or a synth chord. Then we’ll start puzzling the song together.